Dow Safe Touch $8500 room makeover

It's that time of year again - I'm thinking I should be getting some more insulation for my attic.  Dow Safe Touch has a product out that is fiberglass free.  The website says they use the same polyester fibers that are used in clothing and bedding. I haven't made it to the home improvement stores yet, but having worked with fiberglass insulation before I'm curious to see what this is like!  They are offering a rebate of $10 per bag up to $100 total here. While you are there make sure you enter the $8500 room makeover contest - you have to film your kids answering the question "What makes your home healthy." The videos will be posted on their website and YouTube.  Good luck!